What's New at Milner-Fenwick
Award Winners
Milner-Fenwick had several programs recognized in this year’s National Health Information Awards. Now in its 13th year, the NHIA program is designed to establish a seal of quality for consumer and patient health information. A panel of health information experts from across the nation judge entries based on content, format, success in reaching the targeted audience and overall quality. The company also received recognition at the 2006 Freddie Awards in its 32nd year of competition. Every year the Freddies attract documentaries, videos, Web sites, DVDs, and CD-ROMs from around the world.
NHIA Bronze Award
NHIA Merit Award
- Heart Surgery: Beginning Your Recovery
- Pre-diabetes: Your path to Preventing Type 2 Diabetes
- High Cholesterol: An Introduction to Treatment, 2nd Edition
Freddie Finalist Award
- Diabetes and Nutrition Series
AADE Los Angeles 2006
Meeting so many educators and longtime friends was a treat for the Milner-Fenwick staff at the AADE’s annual meeting this August in Los Angeles. An annual rite of many educators is to come by to say hello and pick up their souvenir AADE coffee mug commemorating the meeting. Introducing several new nutrition videos and PowerPoint unit peaked the interest of many visitors.
There were three lucky winners to our daily drawing. Prizes included patient education videos, PowerPoint units, and PC-based handouts. Winner Gita Patel of Etna, NH exclaimed, “ I can’t believe I won! I’ll definitely be able to use the materials.” Marci Sowko of the North Suburban Medical Center in Loveland, Colorado said this after learning of her good fortune, “I don’t ever win anything. We do quick instruction for newly diagnosed patients in the hospital, outpatient one-on-one instruction, and group classes. It will be wonderful.” Ann Ingle of Murray-Calloway County Hospital in Murray, KY was the other delighted winner.


(left photo) Milner-Fenwick President David Milner, with Nancy Glaser, RD, CDE of Baltimore, MD.
(center photo) Anne Stokman, RN, CDE of DMC Foundation in Patterson, CA takes a moment away from viewing new patient education releases.
(right photo) Gita Patel of Etna, NH happily displaying the two PowerPoint® units she won in the daily drawing.
Series Supports 2006 AHA Diet and Lifestyle Recommendations
The American Heart Association recently released updated guidelines on the importance of long-term, permanent lifestyle changes in the areas of nutrition, exercise, and weight management. Reflecting these new guidelines, we’re pleased to offer four new programs in our Healthy Lifestyle Changes series:
- Nutrition: Healthy Eating for Life
- Weight Control: Losing Weight and Keeping it Of
- Exercise: Getting Active, Staying Active
- How to Make Healthy Lifestyle Changes.
Each video focuses on the reduction of risk factors common to heart disease, high blood pressure, high cholesterol, high blood glucose, and unhealthy body weight.
“It’s no coincidence that these programs concur with the AHA guidelines. The timeliness of this series with the AHA’s new recommendations is the direct result of our partnerships with leading healthcare organizations, health educators, and our tracking current educational models and trends,” said David Milner, President. “We’re responding to our customers’ shift in focus from teaching compliance to teaching the importance of choosing healthy behaviors.”
The series teaches patients that permanent dietary and exercise change is best achieved and maintained through setting incremental goals. Drastic changes don’t have to be made at once and quick-fixes don’t work.
Other related new releases are Nutrition: Restaurants, Fast-food, and Parties and Nutrition: Shop Healthy, Cook Healthy. Both focus on AHA recommendations for maintaining healthy food choices in and out of the home. The Food Pyramid (MyPyramid) reflects the updated US Department of Agricultures’ 2005 Federal Dietary Guidelines and simplifies the new pyramid (www.mypyramid.gov) by breaking it down into manageable parts.
Diabetes
Produced in collaboration with the AADE, a new 4-part Diabetes and Nutrition Series helps patients learn to manage good blood glucose levels by making healthy food choices both in and out of the home.
The importance of good decision making including choosing carbohydrates and fats wisely, and managing portion controlis the theme of Diabetes and Nutrition: Eating for Health. It introduces the USDA’s new Food Guide Pyramid (www.MyPyramid.gov), and emphasizes the need for daily physical activity.
Diabetes and Nutrition: Shopping and Cooking gives tips to making healthy choices while shopping in the food market, and demonstrates healthy cooking techniques to maintain foods’ nutritional value. Type 2 patients learn that by paying attention to food labels and preparing meals in healthy ways, eating at home can be simple and healthy for the whole family once again.
Eating out doesn’t have to be frustrating when you have Type 2 Diabetes. Diabetes and Nutrition: Dining Out presents scenarios outside the home as learning opportunities; in fast food and fine dining restaurants, at ethnic restaurants, and at social functions. Viewers learn how to evaluate nutritional guidelines, manage portion sizes, and spot keywords on menus.
Ernie, Agnes, Harvey, and Franklin all experience challenges that viewers can relate to in Diabetes and Nutrition: Changing Eating Behavior. Their goal is a lifetime of better blood glucose management and overall health. Through these four patients, the program suggests strategies that your patients can use themselves. It encourages viewers to keep a food diary, set goals for healthy eating, work through their personal barriers to eating healthy, and get feedback on their progress.
People diagnosed with diabetes can be easily overwhelmed when told to make major changes in their lives. Diabetes: Making Lifestyle Changes was developed to help patients overcome these frustrations by helping them ease into those changes one-by-one. Through patients sharing their own experiences on camera, viewers are taught how to stick to their action plan; setting incremental, measurable steps toward long-term goals; recognizing the importance of communication with their diabetes educator; and learning how to overcome common obstacles. The importance of diabetes support groups and other support resources are also emphasized.
Healthy Eating Diabetes PowerPoint Unit
Healthy Eating for People with Diabetes is the third in a series of PowerPoint® units produced with the AADE. This 115-slide unit is a recent National Health Information Award winner. “We wanted to emphasize the visually imagery because that’s what makes a slide memorable and captures people’s attention in a classroom setting,” states Cheryl Hunt, RN, MSEd, CDE, a content consultant for the series. In addition to the areas one would expect to cover, the set includes slides directed at specific ethnic groups, expanded sections on basic and advanced carb counting, and a chapter on internet resources for healthy eating. The slides can be used selectively depending on the audience or topic, and they can be combined with slides from other sources.
Weight Control
Many of us turn to fad diets, miracle weight loss programs, and the empty promises of “quick fixes” in a fruitless struggle to lose weight. Overweight: Who’s in Control? 3rd Edition stresses that we can achieve weight loss and maintain a healthy weight through specific lifestyle changes. These include awareness of eating behavior patterns, knowing the emotional aspects of eating, overcoming pitfalls, and exercising. This updated edition (previous catalog # WC-05) includes the 2005 Dietary Guidelines for Americans, the new Food Guide Pyramid (www.MyPyramid.gov), and a section on how to read food labels. (Available in English and Spanish.)
Introducing Our Nutrition and Weight Control Catalog
Our newest brochure, Nutrition and Weight Control, features over 24 VHS and DVD videos specifically focused on the nutritional information your patients and their families need. This mini-library introduces 16 new video titles, and the new PowerPoint® unit, Healthy Eating for People with Diabetes. The catalog divides programs into several categories
- General Nutrition,
- Childhood and Teen Nutrition
- Diabetes
- Weight Control and Exercise
All of the programs feature updated information on one or more of the following nutritional guidelines or recommendations: the NEW USDA Food Guide Pyramid, the 2005 Dietary Guidelines for Americans, and the AHA’s 2006 Diet and Lifestyle Recommendations. Skills on calorie counting, reading food labels, carb counting, managing portion sizes, making healthy food selections, and meal preparation are demonstrated. Making healthy eating choices and incorporating daily physical activity in one’s life are encouraged.
Whether your patients have diabetes or just need inspiration on general nutrition, call (800) 432-8433 to request your copy today.
Postpartum Care
Soon-to-be or new parents can certainly use a new “baby owners” manual. Getting to Know Your New Baby comes pretty close. Produced in partnership with Magna Systems, this program provides a concise profile of the healthy newborn’s physical features such as skin color, vernix, lanugo and fontanels. The APGAR assessment scale and other tests administered immediately after birth are explained, and involuntary reflexes and response to stimuli are shown. Colic, bonding, feeding, and sleep patterns are also discussed. Sixteen minutes in length makes it perfect for individual or class viewing, before or after delivery.
Breastfeeding
14 Steps to Better Breastfeeding is a program that soon-to-be and new parents will appreciate. It beautifully demonstrates breastfeeding techniques while providing concise, easy-to-understand information. The program covers starting off right, the physiology of milk production, hunger signals, latching-on properly, positioning, switching sides, and how often to nurse. Also addressed are healthy weight gain and growth spurts, lifestyle adjustments, pacifiers and artificial nipples, overcoming sore nipples and engorgement, and the importance of taking care of mom. Cesarean births and the feeding of preterm babies are also discussed (Available in English and Spanish.)
Preview On-line!
Most of our videos can now be previewed over the Internet, right from your computer 24/7! To learn more, and to see if your desired title can be previewed on-line, click Preview On-line Today on our home page. If you see a Play button, the program is streamable. You'll need Internet Explorer after registering on-line to access this feature.
For any of these programs, contact your sales representative at (800) 432-8433 or go to milner-fenwick.com for more information.
Quick Links to New Releases

On-Demand Video: Planning & Implementing the Install — Part 3
On Demand Interview with Joe Nora of SVI Healthcare
Web Service Links Patients With Family & Friends
Getting Your Message Across: Patient Teaching, Part 4
‘Culture Clues’ Help Staff Understand Diverse Patients
Attracting Consumers to Your Resource Center
HealthClips™ to Deliver Video from Hospital to Home
In The News