Patient Education Update- News, Views, and Resources in Health EducationAn e-newsletter published by
Milner-Fenwick, Inc.

Fran London

Using Twitter to Spread Health Information

Tips for the real world

by Fran London, MS, RN
Article provided courtesy of No Time To Teach

Would you like to share disease-specific or health promoting information with your patients? Want to send them news of the latest research relating to their medical conditions? Want to link them to local resources that can support their care and quality of life?

One easy method is to post these on Twitter. Because you are spreading information and not details about a specific person's medical condition, loss of privacy is not risked. If you get a question from a reader, you can answer in a private way, rather than on this public forum of Twitter.

Wondering how this would look? The Emily Center at Phoenix Children's Hospital is the the most comprehensive pediatric health library in the Southwest, providing materials about child health, injury, and illness. It serves everyone in Arizona, without charge. Every day, The Emily Center posts a link to timely health information from @emilycenter You can see these tweets on Twitter, without signing up, by going to http://twitter.com/emilycenter.

If you use a service like Tweetdeck, you can schedule tweets to be sent at a later date and time. So to have an active presence, you don't have to get on Twitter every day. However, it's good to check your tweets regularly, just in case there's a response or question.

Spreading quality health information yourself may prove to save you time, in the long run. If your patients get their information from good sources, they are less likely to come to you with inaccurate or unproven information than you then have to take time to discuss.

Related link to this subject:
http://support.twitter.com/articles/100990-how-to-sign-up-on-twitter

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About the author

Patient Education: You Can Do It!, by Ginger Kanzer-LewisFran London, MS, RN, is the Health Education Specialist at Phoenix Children's Hospital. Fran believes the most important service nurses provide, after saving lives, is patient and family education. Since most health care is self-care, patient education is essential to improve long-term health outcomes.

Fran's book, No Time To Teach, was the American Journal of Nursing 2010 Book of the Year. It is available at Amazon in print and as a Kindle eBook. Fran's website, www.notimetoteach.com, offers updates on the latest research, and a place to discuss challenges in patient education and how to address them in the most effective and efficient ways. Follow her on Twitter @notimetoteach to keep up on the latest in patient education or become a fan on Facebook, No Time To Teach: The Essence of Patient and Family Education.

Fall 2011

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